About Us

Hi! My name is Eleanor, and I started Hyrstcraft Embroidery & Print in 2025.

I've worked in industrial branded workwear, embroidery and print for many years, for
a variety of companies ranging from small start-ups to large nationwide producers. Over the years, I realised just how important good communication is. Very often, the person actually embroidering or printing the garment never gets to speak to the customer. In larger operations, a customer's design can even pass through several different companies before it finally reaches the embroidery machine.

The result? Customers often miss out on the advice that only comes from the person actually doing the work. They're rarely told what will look best, which type of personalisation suits a particular fabric, or what options are available to them. Instead, they're given a one-size-fits-all approach.

But one size doesn't fit all.

I thought: there must be a better way of doing this.

So I started Hyrstcraft.

When you order from Hyrstcraft, you're talking directly to the person who'll actually be customising your clothing. With my background in illustration and design, I can help you decide what looks best (if you want me to!). With my experience in embroidery digitising, I can make tweaks to your embroidery files where needed. And with years of hands-on embroidery and printing experience, I can advise you on which type of personalisation works best for different garments, helping your finished design look clean, professional and eye-catching.

Close-up of a maroon T-shirt with yellow and white text that reads 'HYRSTCRAFT EMBROIDERY & PRINT'.

Let's get started.

Got an idea?

Got no idea where to start?

Get in touch and we’ll be happy to help.