Privacy Policy
Last updated: [18/10/2026]
1. Who we are
Hyrstcraft Embroidery & Print is a sole-trader business based in St Helens, Merseyside, United Kingdom. We provide embroidery, printing and personalised products.
For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended, the data controller responsible for your personal information is:
Business name: Hyrstcraft Embroidery & Print
Legal name of proprietor: Eleanor Middlehurst
Contact email: hello@hyrstcraft.co.uk
Business address: 17 Kenwright Crescent WA9 3NX
Website: https://www.hyrstcraft.co.uk
This policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, place an order or otherwise interact with our business.
2. Personal information we collect
Depending on how you interact with us, we may collect the following categories of personal information:
Contact information: your name, email address, telephone number and, where applicable, business name and business contact details.
Order and transaction information: billing and delivery addresses, products ordered, order history, payment status and information relating to your purchases.
Personalisation information: logos, artwork, uploaded files, embroidery or printing instructions, garment specifications and other information needed to fulfil your order.
Communications: information contained in emails, website contact forms, social media messages and other correspondence with us.
Website and technical information: information about your visit to our website, such as pages viewed, interactions, device or browser information, approximate location derived from technical data, and cookie or tracking information, where applicable.
Payment information is processed through the relevant payment provider. We do not intend to collect or store full payment card details ourselves, although we may receive transaction references, payment confirmations and other information needed to manage orders and accounts.
Please do not send us personal information that is unnecessary for your enquiry or order.
3. How we collect your information
We may collect personal information directly from you when you:
Browse or interact with our website.
Submit an enquiry or contact form.
Request a quotation or discuss a potential order.
Place an order or make a payment.
Send us artwork, logos or personalisation instructions.
Contact us by email or social media.
Choose to receive marketing communications.
Respond to a request for feedback or a product review.
We may also receive information from third parties involved in providing our website, payment processing, communications, analytics or other services, where applicable.
Where we collect personal information from another source rather than directly from you, we will provide any additional privacy information required by law.
4. How and why we use your information
We use personal information only where we have an appropriate lawful basis and for purposes connected with running our business.
PurposeLawful basisResponding to enquiries and preparing quotationsTaking steps at your request before entering into a contract, or our legitimate interests in responding to business enquiriesProcessing orders, personalising products, arranging delivery and managing paymentsPerformance of a contractMaintaining order records, accounts and other records required by lawCompliance with a legal obligationHandling complaints, resolving disputes and protecting our businessOur legitimate interests, and where applicable, compliance with legal obligationsSending promotional emails where you have opted inYour consentRequesting feedback or a review following an orderOur legitimate interests in improving our products and services, where appropriate and permitted by applicable electronic marketing and privacy lawsOperating, securing and improving our websiteOur legitimate interests where appropriate, and consent where required for cookies or similar technologies
Where we rely on legitimate interests, those interests include running and improving our business, communicating with customers, maintaining appropriate business records and understanding customer satisfaction. We consider the impact on individuals and their rights before relying on this basis.
Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
We will not use your personal information for unrelated purposes without providing further information and, where required, obtaining your consent.
5. Customer artwork and personalised products
We may retain customer-supplied logos, artwork, design files and personalisation instructions so that we can prepare, manufacture and fulfil orders.
Where appropriate, we may also retain these files to make repeat orders easier and avoid asking you to supply the same artwork again.
We will restrict access to these files to those who need them for legitimate business purposes and will retain them in accordance with our data-retention practices.
We will not deliberately publish your artwork, business logo or identifiable order details for promotional purposes without an appropriate lawful basis. Where permission is required, we will obtain it before publication.
If you would like us to delete artwork retained for repeat orders, please contact us. We may need to retain certain information where required by law or where another lawful reason applies.
6. Marketing emails and review requests
You may choose to opt in to receive promotional emails from Hyrstcraft Embroidery & Print. These may include information about our products, services, new designs or other business updates.
We will use your contact details for promotional emails only where we have an appropriate legal basis. Where consent is required, we will ask for it separately and will not make consent a condition of placing an order.
You can unsubscribe from marketing emails at any time by using the unsubscribe link provided or contacting us at hello@hyrstcraft.co.uk.
Apart from promotional emails you have agreed to receive, we may send emails necessary to manage your enquiry or order, such as quotations, order confirmations, delivery updates and responses to questions.
We may also send up to two emails relating specifically to a completed order to ask you to leave a review or provide feedback. These requests will relate to your purchase and will not be used as an opportunity to send unrelated promotional material. We will review the content and delivery of these messages to ensure they comply with applicable marketing and privacy rules.
We will not sell your personal information to third parties for their own marketing purposes.
7. Payments and third-party service providers
We use third-party providers to support our business. Depending on the services enabled on our website and the payment method selected, these may include:
Squarespace: website hosting and website functionality, including any enabled commerce or contact-form features.
Payment providers: services such as Shopify Payments, PayPal, bank-transfer facilities or other payment providers we make available.
Email and communications services: providers used to receive and send business emails.
Social media platforms: platforms through which you contact us or interact with our business.
Analytics and advertising providers: services such as Google Analytics or advertising pixels, where enabled and lawfully configured.
These providers may process personal information on our behalf or act as separate controllers for some purposes. Their own privacy policies and terms may also apply.
We share only the information reasonably necessary for the relevant purpose. For example, delivery providers may need your name and delivery address, while payment providers may need information required to process or verify a transaction.
We will update this policy if our providers or the way we use them changes materially.
8. Cookies, analytics and advertising technologies
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand how visitors use the website and measure or support advertising.
Some cookies or technologies may be essential to provide a service you have requested. Others, including certain analytics and advertising technologies, may require your consent before they can be used.
Where consent is required, we will provide appropriate information and a means of accepting or rejecting non-essential technologies. You should be able to change or withdraw your preferences through the available cookie settings.
For more information about the specific cookies and tracking technologies used on our website, their purposes and how long they remain active, please consult our cookie information and consent settings.
We will verify the technologies enabled on our website and ensure that our cookie information accurately reflects their use.
9. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes described in this policy, taking account of legal, accounting, operational and business requirements.
Our intended approach is as follows:
Enquiries and quotations: retained for as long as needed to respond, follow up where appropriate and maintain relevant business records.
Orders and financial records: retained for the periods required by applicable tax, accounting and other legal obligations.
Customer contact and order history: retained where reasonably necessary to manage repeat orders, customer relationships and legitimate business needs.
Artwork and personalisation files: retained where needed to fulfil orders or facilitate repeat orders, subject to periodic review.
Marketing records: retained while needed for the relevant marketing activity and to maintain records of consent, objections and unsubscribe requests.
Website and analytics information: retained in accordance with the applicable provider settings, our purposes and any relevant legal requirements.
We may retain a minimal record of an unsubscribe request or objection so that we can respect your preferences in future.
We are reviewing our retention periods and will apply appropriate time limits and deletion procedures. Information that is no longer required will be securely deleted or anonymised where appropriate, unless we have a lawful reason to retain it.
10. How we protect your information
We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.
These measures may include using reputable service providers, restricting access to information, securing accounts and devices, and taking care when handling customer files and communications.
No method of transmission or electronic storage is completely secure. Although we take reasonable steps to protect your information, we cannot guarantee absolute security.
If a personal data breach occurs, we will assess it and take the steps required by applicable law, including notifying the relevant authority or affected individuals where legally necessary.
11. International transfers
Some of our website, payment, email, analytics or social media providers may store or process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that the transfer complies with applicable data protection law. Depending on the circumstances, this may involve a recognised adequacy regulation or decision, approved contractual safeguards or another lawful transfer mechanism.
Further information about relevant international transfers and the safeguards used can be requested by contacting us at hello@hyrstcraft.co.uk.
We will confirm the locations and transfer arrangements of our actual providers and update this section where necessary.
12. Your data protection rights
Under applicable data protection law, you may have the right to:
Access the personal information we hold about you.
Rectify inaccurate or incomplete information.
Erase personal information in certain circumstances.
Restrict the processing of your information in certain circumstances.
Object to processing based on legitimate interests, including the right to object at any time to the use of your personal information for direct marketing.
Data portability, where the relevant legal conditions apply.
Withdraw consent where our processing relies on your consent.
These rights are subject to legal conditions and exceptions. For example, we may need to retain some records to comply with legal obligations or establish, exercise or defend legal claims.
To exercise your rights, contact us at hello@hyrstcraft.co.uk. We may need to verify your identity before responding.
We will respond within the period required by law, normally one month, subject to any lawful extension or other applicable rules.
13. Complaints
If you have a concern about how we handle your personal information, please contact us first at hello@hyrstcraft.co.uk so that we can try to resolve it.
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Website: https://ico.org.uk/
Helpline: 0303 123 1113
You can contact the ICO without first contacting us.
14. Children's privacy
Our website and products are not specifically directed at children, and we do not knowingly seek to collect personal information from children unnecessarily.
If you believe that a child has provided us with personal information that we should not hold, please contact us so that we can review the matter and take appropriate action.
15. Changes to this policy
We may update this privacy policy from time to time to reflect changes in our business, website, service providers or legal obligations.
The latest version will be published on our website with an updated revision date. Where required by law, we will provide additional information about significant changes.
16. Contact us
If you have any questions about this privacy policy or how we handle personal information, please contact:
Hyrstcraft Embroidery & Print
Email: hello@hyrstcraft.co.uk
Website: https://www.hyrstcraft.co.uk
Address: [Insert appropriate postal address]
Proprietor: [Insert full legal name]